Meet Fran O’Reilly: Head Coach and (DoPE)  Development of Potential Expert at Amaze™

Fran serves as the Head Coach and Development of Potential Expert (DoPE) at Amaze™, where his mission is simple but powerful: to help people become the most professional, capable, and assured version of themselves—no matter their field, title, or background.

With over 35 years of hands-on experience in international business and having worked closely with more than 3,500 individuals, Fran brings a rare combination of commercial wisdom, emotional intelligence, and authentic curiosity to every conversation. His track record spans C-suite leaders, sales professionals, elite athletes, and world-class musicians—all drawn to his unique ability to connect deeply and coach with both candour and compassion.

More Than a Coach—A Partner in Possibility

What makes Fran different isn’t just his experience. It’s the way he shows up. He listens without judgement. He asks the kind of questions that unlock clarity. And he believes in you—often before you fully believe in yourself.

Clients describe sessions with Fran as “grounding,” “transformative,” and “like a conversation you didn’t know you needed.” He has a way of making the complex feel simple, the pressure feel manageable, and your next step feel obvious—even when the path ahead is foggy.

Practical Wisdom Meets Human Understanding

Fran doesn’t believe in generic frameworks or one-size-fits-all advice. His coaching is shaped by decades of real-world experience—closing deals, leading teams, navigating change, and helping others break through the noise to discover what really matters. His work is as grounded as it is inspiring, helping people make clear, confident decisions in the moments that count.

And here’s the thing—Fran has walked the walk. He knows what it’s like to face uncertainty, to question your worth, to stand at a crossroads. That lived experience is part of what makes his guidance so honest and effective. He doesn’t preach. He partners.

The Real Deal—Trusted By Those at the Top

Fran has earned a quiet reputation as a trusted sounding board for those at the very top—CEOs, managing partners, founders, musicians, and sports professionals who rely on him not just for performance strategies, but for perspective.

In a world full of noise, Fran brings stillness. In a culture obsessed with quick wins, he helps clients build something that lasts. His clients don’t just perform better—they live better, lead better, and connect more fully with their own purpose.

The Future is Human—And Fran Knows How to Shape It

In every session, Fran brings the belief that the best in us is still waiting to be uncovered. Whether you’re ready to scale your business, rewrite your story, or simply get out of your own way, Fran’s approach creates the conditions for transformation.

He’ll challenge you, champion you, and keep you anchored to what really matters—you at your most powerful, present, and purposeful.

Final Thought: From Fran

“My role and purpose in life isn’t to fix people—it’s to remind them who they already are. Everyone has potential. My role is to help them see it, shape it, believe it and bring it to life.”

Expertise Across Diverse Fields

Fran’s coaching journey spans over 33 years, during which he has worked with executives from a multitude of sectors and industries, including:

• Government
• Tech
• Finance
• Bio-Tech
• Manufacturing
• Health
• Energy
• Retail
• Sports
• Music

This diverse experience equips him to provide tailored support to clients ranging from elite athletes and school leavers to professional musicians. His clients often seek guidance when they recognise their untapped potential and are eager for practical strategies to elevate their performance.

A Personalized Approach to Development

I believe the best learning doesn’t just happen in a classroom—it happens through experience. That’s why I’m passionate about helping people connect real-life challenges to something I call the Development of Potential (DOP) framework. It’s not about theory for theory’s sake. It’s about making things click in a way that feels personal and meaningful.

In my work, I guide individuals and teams to uncover the strengths they already have—often the ones they didn’t realise were there. Together, we explore how those natural abilities can shape stronger leadership, better communication, and more powerful results across every corner of a business.

This approach isn’t about quick fixes or flashy buzzwords. It’s about real growth, built on self-awareness, courage, and action. My goal is simple: to help people lead with confidence, show up as their best selves, and create a lasting impact in their work and lives.

At Amaze™, we don’t just talk about potential—we develop it. And we do it in a way that’s grounded, practical, and tailored to each person’s journey.

Qualifications and Professional Affiliations

A passionate advocate for professional development, Fran holds a professional qualification in IT from Dublin City University and has been an internationally certified coach since 1995. He is also recognised as a Fellow of the Sales Institute of Ireland (F.S.I.I.), a Cognitive and Neuro Noetic Hypnotherapist, and an expert in trauma recovery techniques like “Havening.” Additionally, he is affiliated with several international coaching organisations and is an active member of the World Association of Business Coaches (WABC).

Conclusion

Fran O’Reilly’s commitment to fostering potential is evident in his work at Amaze™.

Whether you are an athlete aiming for peak performance or a professional seeking career and leadership  direction, Fran’s expertise can help you navigate your journey towards success.

Reach out today to discover how you can unlock your authentic potential with Fran’s guidance.