Fran O’Reilly

Fran O’Reilly

Our Head Coach and DoPE;  Fran O’Reilly

Fran is Head Coach and the Development of Potential Expert (DoPE)  at Amaze™.

He brings 44 years of real-world experience in achieving his potential within international business. His expertise has helped discover and develop leaders, empower businesses, strengthen athletes, discover musicians, and give effective career direction throughout the world.

Fran is unique in his ability and practical expertise in guiding individuals and teams to the development of their authentic potential. Whilst most of those who commit to the process come from the business community, there are a huge number of elite sportspeople, school leavers, and professional musicians on their journey too.

In all cases, these people know they are capable of more and are seeking practical support to ‘make it happen’ at the highest level, and within a shorter space of time.

Fran has held numerous senior roles with international companies in a career that spans technical, business development, and leadership roles, up to and including the role of CEO. He has extensive experience as a coach and a Development of Potential Expert over the past 22 years working with executives across multiple industries, countries, and disciplines. These clients come from the Government, Finance, Bio-Tech, Horticultural, Defence, Manufacturing, Community, Local Government, Retail, Internet, Petrochemical, Music, Membership bodies, Beauty, Leisure, Telecoms, Construction, Software, Motor, Technology, Sports, Plastics, Call Center, Education, and Legal sectors.

Fran’s approach is one where experiential learning is encouraged throughout, with individuals challenged in linking the DOP framework to their situations and challenges. His specific expertise is in helping organisations and individuals unearth and develop natural capabilities, demonstrate leadership, deliver the bottom line, and deliver the bottom line across all business units.

A passionate believer in what people can achieve when exposed to professional development, Fran holds a professional qualification from DCU within an I. T. discipline and an international coaching qualification since 1995.

He is a Fellow of the Sales Institute of Ireland (F.S.I.I.), a Cognitive and Neuro Noetic Hypnotherapist, an expert at rapidly “Havening” trauma away, an associate of several International Coaching organisations,  a member of the  World Association of Business Coaches (WABC), and a regular contributor to the Irish media.



“You may own the company,         but you rent the people”                    Jack Welch